Chronoscope MV Augusta Brutale

JEANRICHARD DEDICATES ANOTHER DARING COLLECTION TO MV AGUSTA MOTORCYCLES

The close partnership between the Swiss watches Manufacture JEANRICHARD and the MV AGUSTA motorcycle make have given rise to the Chronoscope “Brutale” collection.

While the watchmaking know-how of the JEANRICHARD Company is deeply rooted in the Swiss watch manufacturing tradition, its spirit is clearly influenced by Italian culture. Owned since 1988 by Luigi Macaluso, President of the Sowind Group, the brand is currently headed by his son, Massimo Macaluso. Both of them passionately interested in art and design, they have jointly succeeded in infusing JEANRICHARD with a touch of fresh spontaneity and originality that enables the brand to stand out in a refined and elegant manner among the most prestigious watch brands.

MV Agusta is a legendary name in the motorcycling world. It has in particular dominated international racing for many years, winning no less than 75 world championship titles. MV Agusta's 12 wins in 1956, as well as John Surtees' triumph in the 500cc world championship earned MV Agusta international acclaim. However, it was in the 1970s that the brand reached its peak with the star driver Giacomo Agostini, who dominated motorcycling competition for almost a decade in the 350cc and 500cc categories.

Above and beyond this impressive track record, MV Agusta is chiefly renowned for the refinement and aesthetic appeal of its prestigious motorcycles, now developed in the CRC research centre. It is this same centre that develops highly exclusive models specially designed and produced in limited series.

Far more than even style, a shared passion for precision mechanical engineering is the prime common denominator between JEANRICHARD and MV Agusta. Both brands are wholeheartedly involved in developing their heritage and know-how. It was thus that in 2004, with the launch of its JR1000 calibre, JEANRICHARD joined the select circle of watch companies producing their own proprietary movements. Meanwhile, production of the engines and frames, as well as assembly of MV Agusta motorbikes, is handled on the company's manufacturing sites in Varese, Italy.

“BRUTALE” CHRONOSCOPE COLLECTION

“Brutale”, an Italian word synonymous with extreme virility and power, is the name given to one of the two emblematic lines of MV Agusta motorbikes.
The JEANRICHARD “Chronoscope” collection reflects the signature features of the Brutale motorcycle. The new generously sized 43 x 43 case is clothed in a highly resistant rubber that gives the watch a lighter touch. The dial is clad in carbon fibre highlighting three counters inspired by the motorcycle dashboard. Several red accents echo the classic colours of MV Agusta motorbikes.
The collection is composed of two chronograph models: one with a rubber-clad steel case featuring a bezel, pushers and crown in titanium; and the second with the latter elements in rose gold.
These eminently sporting and masculine models are equipped with the famous hand-decorated JR1000 proprietary movement that can be admired through the tinted glass exhibition back adorned with the MV Agusta logo.
The pushers are beautifully tailored to the shape of the case and thus ensure extreme comfort on the wrist. The exclusive nature of these two models is expressed through a limited, numbered edition of 290 (a figure corresponding to the top speed of an MV AGUSTA Brutale motorcycle). In tribute to the power of the 1078cc Brutale version, the rubber/titanium version is issued in a limited numbered edition corresponding to its engine capacity; with the series number 1078 appearing on the sapphire crystal.

This world-first synergy between the JEANRICHARD watch company and the Italian MV Agusta motorcycle manufacturer has led not only to cooperation in terms of watch design, but also to the creation of a specific version of the “Brutale” motorbike inspired by the aesthetic codes of the “Chronoscope” presented at the SIHH 2008.

Limited editions of 290 in rubber and pink gold, and 1078 in rubber and titanium.