Emprise

 
The emblematic trunk continues its journey through the Louis Vuitton universe. From the initial reality of a tangible utilitarian object, in another dimension a collection of modern, feminine watches and jewellery comes into being.
 
The structural elements of the trunk, the source of its strength and solidity, are transmuted into the aesthetic vocabulary of the Emprise collection. The metal reinforcements pieces, the locks, the nails have each been transformed into minutely repeated decorative themes, outlining perspectives, displaying a distinct femininity and forming a strong signature for a collection deeply rooted in the history of Louis Vuitton.
 
The Emprise watch is the quintessence of the collection's Parisian spirit, graphic and delicate. The horns holding the wrist-strap are emphasised by motifs derived from trunk corner-pieces, while the square, symmetrical case is enlivened by reflections in the double-bevelled glass and the sparkle of diamonds. The bracelet is sheathed in satin or in leather embossed with a gros-grain ribbon pattern, two stylistic tributes to the world of fashion. On gold models, the powdered tones of the dial reflect the sensuality of the padding that protects the inside of the trunks. On steel watches, the dial is either black or white, decorated with lines reminiscent of the wood panelling in classical Parisian apartments. The watch face has no figures, simply the initials LV, with an unusual positioning at 5 o'clock, reminding us that style is timeless.
 
The Emprise collection suggests a contemporary woman, naturally elegant, free to follow her own taste. Elusive, by turns daring, captivating or charming. An infinitely Parisian attitude.