Formula 1 I Kith

Since its original release in 1986, the first series of TAG Heuer’s Formula 1 has been a trailblazer. It was the very first timepiece that bore the TAG Heuer name. The watch’s striking colours and daring design made it a favourite first watch among those who would go on to become diehard collectors, which was precisely the case for Kith founder Ronnie Fieg.

Today, the Swiss watchmaker is bringing the piece back with the singular lifestyle brand Kith in new, upgraded materials and highly limited quantities. TAG Heuer and Kith are leaders in their respective spaces and have made outsized contributions to culture at large.

TAG Heuer is best known for supplying precision-engineered timing instruments for the most storied motorsports events and racers in history. Whereas Kith has become a fashion stalwart and regarded for its disruptive approach.

Today, this duo is embarking on a cutting-edge collaboration to reintroduce the TAG Heuer Formula 1 Series 1 originally released in 1986. The new collection of timepieces features the beloved TAG Heuer Formula 1 in 10 bold colourways inspired by standout models from TAG Heuer’s past. Alongside Kith, TAG Heuer is reintroducing an ‘80s icon built on strong design codes and standout colours, values Fieg is consistently inspired as a designer. There is something special about the first. That’s especially true when it comes to first love. And for so many collectors all around the world, TAG Heuer’s Formula 1 Series 1 was that first love. It was the timepiece that kicked off a love affair with collecting.

That’s the story behind TAG Heuer’s collaboration with Kith, whose founder Ronnie Fieg started with a red and-black TAG Heuer Formula 1 and has since become an ardent collector of prestigious vintage watches. For many this love started when the original TAG Heuer Formula 1 was released in 1986 — the very first watch to bear the TAG Heuer name. It was the very first Swiss timepiece for many collectors who were enamoured with its forward-thinking design and electrifying colourways. In recent years, it has become one of the hottest vintage watches in the world, with admirers flocking to secondary sites to recapture a piece that looks just as fashionable today as it did almost 40 years ago.