Son of Earth Butterfly Target

Son of Earth “Butterfly Target”: Hit by lightning!

An ultra-minimalist version has just been added to the Son of Earth collection: the Target Butterfly.

Everybody, without exception, sets themselves targets. Whether they’re personal or professional, these targets mark out our path through life like so many milestones; we set them to better ourselves. And whatever happens, this quest is measured by just one variable: time. No target can be meaningful without there being a deadline for reaching it; targets and time are closely interwoven.

ArtyA has now taken up this universal association of time and targets with its Butterfly Target. The target is the dial. And all around it, ArtyA has created a vacuum, as though there’s been an explosion after the target was hit.

At the centre of this target sit a real butterfly wing eye-catching with its iridescent reflections, also some natural pigments and gold leaves made by the artist Dominique Arpa-Cirpka. The hand made integration of various materials adds a side craft to the piece, which mixes art, technique and innovation.

Innovation because under this dial feature a Swiss Made automatic movement in suspension! Which has been patented by ArtyA, making this model even more exclusive and unique 1/1.

The assembly comes in the firm’s 44-mm diameter Classic case, made of steel. The incredible aspect of the bezel is given by the unique and well-known process used by ArtyA: “Coup De foudre”.

The bezel is struck by lightning!