Step One Chrono

A new paradigm for whatchmaking

Three men: creative, entrepreneurial, industry experts – all crazy about watches

One vision: to create exciting, sophisticated and affordable timepieces

A new adventure: L&JR

The product of bold ideas, long discussion and intense collaboration, L&JR is a thoroughly modern brand, driven by its founders’ shared desire to take a new approach to Swiss watchmaking – an approach designed for today’s world. A world where watches don’t merely tell time but speak volumes about their owners’ style and attitude. A fast-paced world that nevertheless values long-lasting quality.

With deep experience in the watch industry, complementary skills and shared values, the three founders embarked on the adventure of creating watches together. The challenge they set themselves was to find the sweet spot between quality and price, originality and reliability, a love of horology and a sense of fun.

Watches for today  –  Step 1 Chrono

Distinctive and full of character, L&JR’s designs combine a boldly contemporary spirit with a dash of elegance. Robust proportions and a powerful case design are balanced by visually arresting dials constructed on multiple levels. Well-crafted details are given a subtle, modern twist. Functions are always useful, never superfluous. Designed for today’s men, the first collection – Step 1 – launches with two lines: a Day-Date and a Chronograph.